We live in the globalized economy. We should know how we got here.
Thursday, June 17, 2010
Good will: The Concept of the Corporation Chapter 2
Drucker spends a bit of space arguing that the repubation of a dealership and its community relations were assets. Is that a new concept in 1946? I can’t believe it is. But it does represent a issue that we will track. The value of a good name.
This blog traces the development of modern management and the global corporation through a chronological reading of the works of Peter Drucker. An audio introduction can be found here.
David Alan Grier is the author of When Computers were Human (Princeton 2005) and Too Soon to Tell (Wiley 2009). He writes the "Known World" for Computer magazine. (www.computer.org)
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